HOW MUCH DID KENDRICK LAMAR GET PAID FOR SUPER BOWL 59 HALFTIME PERFORMANCE?
Super Bowl 59 rolled into halftime with the Philadelphia Eagles holding a huge 24-0 lead over the Kansas City Chiefs.
While some fans were eagerly awaiting the game, others were buzzing about the Apple Music Halftime Show, which will feature a performance by hip-hop star Kendrick Lamar.
Kendrick Lamar has been on a winning streak. His recent songs, "Like That," featuring Future and Metro Boomin, and "Not Like Us," have both soared to the top of the Billboard Hot 100 chart. His success doesn't end there. Lamar's trophy cabinet is now home to five more awards, courtesy of the recent Grammys.
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He's also announced that Grammy-winning artist SZA will be joining him on stage during his performance.
Despite being one of the biggest shows of the year, it might come as a surprise to many fans that performers at the Super Bowl halftime show don't earn as much money as one might expect. In fact, they earn nothing at all.
How much is Kendrick Lamar getting paid for Super Bowl halftime show?
In a shock to many, the NFL has said it does not pay artists to perform during the halftime show. However, it does cover the expenses and production costs associated with the performance. Artists' reasons to perform may vary, but they can use the opportunity for additional exposure, which can lead to a spike in music sales and streaming across various platforms. Approximately 83,000 fans will fill the Caesars Superdome, while more than 100 million viewers across the country will watch the game on television or on a streaming platform.
How to watch Super Bowl 59
- Date: Sunday, Feb. 9
- Time: 6:30 p.m. ET
- TV: Fox
- Streaming: Tubi | Fubo (free trial) | DirecTV Stream | Sling TV | YouTube TV | Hulu with Live TV
- Location: Caesars Superdome (New Orleans)
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This article originally appeared on USA TODAY: How much did Kendrick Lamar get paid for Super Bowl 59 halftime performance?
2025-02-09T11:02:48Z
